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How to Use Keywords to Drive Traffic for Businesses

This course is open for enrollment.

This price of this course is $50.00

Keywords and keyword phrases are one of the most important tools for web writing. It is these keywords that point readers to your pages and help them find your articles. In this course you'll learn:

  • How to find your keywords
  • Tips for using those keywords in your web content
  • What tools you need to be competitive.

This course is a must for any business with a website or blog.

Chapter 1: What are keywords? Why are they important?
Why are Keywords and "Search Engine Optimization" Important?
What are keywords? What are keyword phrases?
Chapter 2: How do I use keywords in web content?
Search Engine Optimization Basics
Formatting your website for web readers - the basics!
Chapter 3: Researching keywords to use on my website - The Tools
Google Adwords Keywords External Tool
Google.com
Chapter 4: Researching keywords to use on my website - The Process
Search the keywords in External Keyword
Show/Hide the columns you need
Exporting and sorting your keywords
Search for competition
Chapter 5: Pulling it all together
Using what you've learned
Tailoring your web content based on findings
When to seek help from a pro